TikTok is introducing a fresh option that permits them to reduce the volume of AI-made media appearing in their feeds. This initiative comes as the platform disclosed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale launch. This advancement comes amid a surge in content created by AI, driven by emerging content generation software.
AI Proliferation Online
Recent reports that approximately a tenth of the quickest rising content creators on a popular video site exclusively feature content made by AI. A considerable share of this output is considered “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or surreal.
Based on user feedback that numerous viewers like content made with AI tools, from computer-generated images to educational videos, and we want to provide users the power to increase or decrease of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its app identified as made with AI. Overall, more than 100 mn media items are added to the service each day, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of reduce or increase the amount of AI-generated videos they see by opening the topic control setting in the application and choosing “AI-generated content”. Other topics that are already be adjusted under the setting encompass politics, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines mandate users to label “realistic” artificially created content, and it bans harmful deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” tag to content produced via its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This action is intended to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is also introducing a two million dollar awareness program for professionals and organizations to create learning resources about ethical AI use. This initiative will support non-profit groups specializing in training programming and robotics.
Moderation Strategy
TikTok has justified its safety measures, amid discussion over intentions to make redundant numerous content moderators in Britain. It is expected to eliminate hundreds of positions in its content moderation team in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would remain essential, but AI can shield workers by removing the most distressing content before it gets reviewed by staff. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the past year due to the use of its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
